top of page
#MTT
Insights
Short. Precise. Effective.


Vertical Video Advertising vs. Traditional Ads: Which Drives More Leads for Michigan Companies?
The advertising landscape has fundamentally shifted, and Michigan businesses clinging to traditional advertising methods are watching their competitors capture leads at rates they can't match. In 2025, vertical video advertising isn't just an emerging trend: it's become the definitive standard for lead generation, with companies across the Great Lakes State reporting conversion rates that make traditional advertising look obsolete. The numbers don't lie: searches for "short
Nov 21, 20255 min read


How to Choose the Best Podcast and Content Studio in Metro Detroit (And Why Troy Is the Hidden Gem)
Picture this: It's Q2 2025 and your competitor just launched a polished podcast and video series that makes them look like the market leader. In a feed where broadcast-quality is now the standard, “good enough” content is invisible. If your brand doesn’t sound and look studio‑grade, you’re falling behind before the meeting starts. In Metro Detroit, the question isn’t if you’ll produce professional content—it’s where. For podcast recording, video production, and full content s
Nov 19, 20252 min read


Rent a Professional Video & Podcast Studio in Troy, Michigan
Rent a fully equipped video and podcast studio in Troy, Michigan—ideal for creators and businesses across Metro Detroit. With green screen capabilities, pro lighting, multi-camera setups, and production support, our studio is built for high-quality content creation.
Nov 12, 20252 min read


The New Creator Playbook: Why AI, Social Search, and Live Content are Your Keys to Growth
The 2025 TikTok Creator Summit revealed one undeniable truth: authenticity and creativity are the new performance edge. Here’s what we learned from the world’s top creators — and how it connects to the Make The Turn mindset of mastery, purpose, and growth.
Nov 11, 20255 min read


Build a Lead-Generating Website: A Metro Detroit Playbook for Growth
Metro Detroit businesses need more than a pretty website—they need one that performs. From SEO and UX to real-time analytics, this playbook shows how Make The Turn builds lead-generating sites that convert. Featuring a Belle Isle Golf case study.
Oct 30, 20253 min read


We’re Hiring: Join the Make The Turn Team
Make The Turn is expanding—and we’re hiring a Digital Marketing Account Executive to help drive client success through strategy, creativity, and collaboration. If you're passionate about marketing, thrive in fast-paced environments, and love building relationships, this is your chance to join a team that blends purpose-driven campaigns with measurable results.
Oct 27, 20252 min read


AI-Powered Content Marketing in 2026: The New Frontier for Digital Dominance
Is your content strategy stuck in 2023? Discover the new standard for digital dominance. This blueprint reveals how AI—from Predictive Analytics to Hyper-Personalization—is revolutionizing content creation marketing agency efforts in 2026. Learn implementation tips from founders Mike Sullivan and Kyle Bogenschutz, and see how leveraging AI in digital marketing delivered a 75% increase in qualified leads for one client.
Oct 14, 20255 min read


Reasons To Rent Our Professional Studio In Troy Michigan!
Looking to create standout video content in Metro Detroit? Our professional studio in Troy, Michigan is built for creators, businesses, and marketing teams who demand quality. With green screen capabilities, 4K cameras, pro lighting, and full production support, we help you craft podcasts, commercials, and social media videos that convert. Book your session today and bring your vision to life—efficiently, professionally, and with impact.
Oct 7, 20252 min read


The Blueprint: How to Build a Lead-Generating Website That Wins in Metro Detroit
Is your website built to win in the competitive Southeast Michigan market? We outline the conversion-first framework required to turn visitors into qualified leads. This blueprint covers non-negotiable steps like Mobile-First Design, Local Keyword Strategy (targeting terms like 'plumbing repair Southfield'), and Conversion Path Design. See how this strategy delivered 410 visits/month and a 2.9% Conversion Rate for our landscaping partner.
Oct 1, 20254 min read


What Makes A Good Company Logo?
Your logo is the heart of your brand. Make The Turn and Signarama Troy / Metro Detroit share the essential elements for creating a timeless design that builds recognition and loyalty.
Sep 19, 20252 min read


Elevate Your Event: How Drone Videography is a Game-Changer for Michigan Golf Outings
Planning a golf outing in Metro Detroit? Learn how drone videography can transform your event, offering a unique perspective that captures stunning visuals and provides significant value to sponsors.
Sep 15, 20254 min read


Turn Up the Volume on Q4: Your Ultimate Guide to Google Ads for Holiday Lead Generation
Q4—it’s the final stretch of the year, a whirlwind of holidays, consumer spending sprees, and, for many businesses, the single most...
Sep 1, 20254 min read


Fix These 3 Website Management Mistakes and Boost Your Business
Are website management mistakes hurting your business? Learn to fix common errors like poor SEO and outdated content, with solutions from a Metro Detroit case study.
Aug 30, 20255 min read


Why Corporate Videos Build Trust: Expert Tips for Your Back-to-Business Strategy
Discover how professional corporate videos build brand trust. Get production tips from media expert George Fox, plus a real client testimonial for your back-to-business strategy. Optimize your corporate video production.
Aug 15, 20254 min read


The Importance of Regular SEO Audits for Your Company Website
In today’s digital-first world, your company website serves as a critical touchpoint for potential customers, the importance of regular...
Jul 15, 20253 min read


What To Look for in a Michigan Video Production Partner
There are hundreds of video production options across Michigan. So how do you find the right fit? Here’s what we recommend prioritizing...
Jun 9, 20252 min read


Why Digital Marketing Matters for Pediatric Offices in Metro Detroit
For pediatricians in Michigan—especially those in Metro Detroit, Troy, and surrounding communities—building a strong digital presence is...
May 27, 20253 min read


When Is It Time To Redesign Your Website?
In a digital-first world, your website is more than just a digital brochure — it’s often the first impression someone has of your...
May 18, 20252 min read


Many Michigan Businesses Are Starting To Use AI Services
In the bustling heart of Metro Detroit and across Michigan, a technological revolution is quietly reshaping the way businesses operate....
Feb 18, 20253 min read


How Small Businesses Can Leverage AI for Growth and Efficiency
AI is no longer reserved for big tech—small businesses can now use it to automate customer service, personalize marketing, and streamline operations. Learn how tools like chatbots, voice assistants, and AI-driven content can fuel growth and efficiency.
Feb 6, 20252 min read
bottom of page