Build a Lead-Generating Website: A Metro Detroit Playbook for Growth

If you're a Metro Detroit business ready to build a new website, here's the truth: pretty visuals alone won’t cut it. You need a digital storefront that doesn’t just look good—it works hard. It should attract, engage, and convert. That’s where SEO meets UX, and where strategy meets storytelling.

At Make The Turn, we don’t do cookie-cutter. We build websites that generate leads, elevate brands, and drive measurable growth. Let’s break down how we do it—and how you can, too.

Step 1: Start With Strategy, Not Just Style

Before diving into design, ask: What’s the goal? For most Metro Detroit businesses, it’s simple—generate qualified leads. That means your site needs to:

• Speak to your ideal customer with clear messaging

• Guide visitors toward action with intuitive navigation

• Rank well on search engines so people can actually find you

We begin every project with a discovery session. Who are you trying to reach? What problems do you solve? What makes your brand different? These answers shape everything—from layout to copy to conversion paths.

Step 2: SEO That Works While You Sleep

Search engine optimization isn’t just about keywords—it’s about visibility. If your site isn’t showing up when people search “marketing company Metro Detroit” or “build new website,” you’re invisible.

Here’s how we optimize for search:

• Keyword Strategy: We research what your audience is actually typing into Google. Then we weave those terms into your headlines, meta descriptions, and body copy—without sounding robotic.

• Technical SEO: Fast load times, mobile responsiveness, clean code. These are non-negotiables.

• Local SEO: For Metro Detroit businesses, we optimize for location-based searches. That means Google Business integration, local schema markup, and geo-targeted landing pages.

Pro tip: Don’t just chase traffic. Chase qualified traffic. That’s where SEO meets intent.

Step 3: UX That Converts

User experience (UX) is the silent salesperson on your site. If your layout is confusing, your forms are clunky, or your call-to-action is buried—visitors bounce.

We design with clarity and conversion in mind:

• Above-the-fold impact: Your hero section should answer three questions instantly—who you are, what you do, and why it matters.

• Clear CTAs: Whether it’s “Book a Consultation” or “Get a Free Quote,” your call-to-action should be bold, visible, and repeated throughout the site.

• Mobile-first design: Over 60% of users browse on mobile. We build for thumbs, not just clicks.

UX isn’t just about aesthetics—it’s about guiding users toward action.

Step 4: Content That Connects

Your website copy should do more than describe—it should persuade. We write in a tone that’s confident, conversational, and conversion-focused.

• Active voice: “We build lead-generating websites” beats “Websites are built by us.”

• Benefit-driven messaging: Don’t just list features. Show how they solve problems.

• Visual hierarchy: Use headers, bullet points, and spacing to make content skimmable.

Pair strong copy with branded visuals—photos, icons, and illustrations that reflect your identity. This builds trust and keeps users engaged.

Step 5: Real-Time Analytics & Iteration

A lead-generating website isn’t a one-and-done project. It’s a living asset. We install analytics tools to track:

• Traffic sources

• Bounce rates

• Conversion paths

• Form submissions

Then we iterate. If a landing page isn’t converting, we tweak the headline. If users drop off mid-scroll, we adjust the layout. Data drives decisions.

Case Study: Belle Isle Golf

Let’s talk results. Belle Isle Golf, a local Detroit business, came to us with a dated site and a clear goal: drive more bookings.

Here’s what we did:

• Redesigned the homepage with a bold hero section and clear CTA: “Book Your Tee Time”

• Optimized for local SEO with keywords like “Detroit golf course” and “Belle Isle tee times”

• Streamlined the booking flow with a mobile-friendly calendar and form

The result? A 42% increase in online bookings within the first 60 days. Their bounce rate dropped by 18%, and their site now ranks on page one for key local searches.

That’s the power of a lead-generating website.

Final Thoughts: Build With Purpose

If you’re a Metro Detroit business ready to build a new website, don’t settle for pretty. Build with purpose. Build with strategy. Build with Make The Turn.

We’re not just a marketing company—we’re your growth partner. Let’s turn your website into your most powerful sales tool.

Ready to make the turn? Let’s talk.