Make The Turn Podcast

The Final Four is coming back to Detroit—and it’s more than just the games. Dave Beachnau shares how the event has evolved into a full experience, with concerts, fan events, and opportunities for the entire community to be involved—even without a ticket. For Detroit, it’s a chance to showcase the city on a global stage. #MakeTheTurn Established in 2019, Make The Turn emerged with a clear and focused mission: to help companies GROW through marketing. Are you ready to Make the Turn? » https://www.maketheturn.com/

In this episode of Make The Turn, we sit down with Dean Bokuniewicz to explore the non-linear path of a career in sports marketing. From the high-pressure world of NBA ticket sales to navigating corporate layoffs, Dean shares the pivotal moments that shaped his professional journey and led him to his current role leading marketing for one of Detroit's most prestigious events. Dean currently serves as the Director of Marketing for the Rocket Classic at Rocket Entertainment Group. With over eight years of experience in the sports and entertainment space—including tenures with the Detroit Pistons and PointsBet—Dean brings a wealth of knowledge on building a brand, maintaining a network, and understanding the "business" side of professional sports. We dive deep into the essential skills for early-career professionals, including why starting in ticket sales is the best way to master the art of handling rejection. Dean also provides an exclusive look at the upcoming Rocket Classic, discussing the major renovations at the Detroit Golf Club, the intricacies of player recruitment, and how they are prioritizing the fan experience with community-centric pricing. Viewers will gain practical insights on professional resilience, the importance of mental health routines, and how to stay "comfortable being uncomfortable" in a rapidly changing industry. Watch the full conversation with Dean Bokuniewicz. #MakeTheTurn #RocketClassic #SportsMarketing Established in 2019, Make The Turn emerged with a clear and focused mission: to help companies GROW through marketing. Are you ready to Make the Turn? » https://www.maketheturn.com/

Mike Sullivan (Founder, Make The Turn) welcomes Nic Shabro (Founder, Preferred Moving & Storage and CC Staffing) for a candid conversation on leadership, community, and the evolving staffing industry. Together they explore the power of local partnerships, the launch of CC Staffing, and the HUGE Pillars — Humility, Urgency, Grit, and Execution — that drive growth. They also discuss communication and care as guiding values, the future of staffing, and the importance of Midwest authenticity in building lasting legacies. Whether you’re a business owner, job seeker, or simply passionate about authentic leadership, this episode offers practical lessons on trust, clarity, and community-driven success. #Leadership #Staffing #CommunityValues #BusinessInsights Established in 2019, Make The Turn emerged with a clear and focused mission: to help companies GROW through marketing. Are you ready to Make the Turn? » https://www.maketheturn.com/

Every career has defining moments—the ones that challenge you, refine you, and ultimately move you forward. On Make The Turn, we talk with professionals across industries to uncover the experiences that shaped their path and the mindset behind their success. This episode features Jack Brusewitz, Business Development at Energy P3 Services, as he shares insights from his career and the principles that have guided his success. From building relationships to his involvement with the Detroit Athletic Club, Jim offers perspective on networking, growth, and what it takes to sustain momentum over time. Real stories. Real lessons. Real growth. Established in 2019, Make The Turn emerged with a clear and focused mission: to help companies GROW through marketing. Are you ready to Make the Turn? » https://www.maketheturn.com/