When Is It Time To Redesign Your Website?

In a digital-first world, your website is more than just a digital brochure — it’s often the first impression someone has of your business. But how do you know when it’s time for a redesign?

At Make The Turn, we believe in a good-faith, data-backed approach. We never recommend rebuilding a website unless there’s a clear reason to do so — and it starts with understanding your current site’s performance.

Industry Benchmarks: Refresh Every 2–3 Years

According to guidance from platforms like Google and Bing, businesses should consider refreshing or redesigning their websites every 2 to 3 years. That’s not because design trends change that fast — it’s because technology does. Load times, mobile responsiveness, SEO standards, and user expectations are all evolving rapidly. If your site hasn’t kept up, it might be falling behind in ways that directly affect your business.

How We Evaluate Website Health

Before we ever recommend a full website rebuild, we start by looking under the hood. Our team evaluates:

• Site Speed & Load Time

• Mobile Responsiveness

• Search Engine Optimization (SEO) Health

• User Experience & Navigation

• Analytics & Conversion Data

These technical factors help us determine whether a website simply needs a few updates — or if a full redesign would produce better performance and lead conversion.

Why This Matters: Paid Traffic Needs a Solid Foundation

If you're investing in digital advertising or lead generation campaigns (Google Ads, social media, etc.), it's critical that the traffic you're paying for is being sent to a website designed to convert. We’ve seen too many businesses waste thousands of dollars sending traffic to outdated, slow-loading, or confusing websites.

Think of it this way: your website is the digital version of your storefront. If you’re inviting people in, you want it clean, welcoming, and optimized to help them take the next step.

The Bottom Line

There’s no one-size-fits-all timeline for a redesign — but if your website is more than three years old, hasn’t been updated for mobile, or isn’t converting visitors into leads, it may be time to consider a refresh. At Make The Turn, we’ll always start with data and strategy before making that recommendation. Our goal is to set you up for success, not just sell you a new website.

Ready for a complimentary website audit? Reach out and let’s take a look together.