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  • Writer's pictureMake The Turn

10 Tips for Speaking on Camera: A Guide for Business Owners

Updated: Jun 11

At Make The Turn, we specialize in corporate video production and frequently interview business owners on camera. We understand that speaking on camera can be daunting, especially for those who are not used to it. Here are some essential tips to help you feel more confident and deliver your message effectively.

1. Get Comfortable

Before you start speaking, take a moment to get comfortable. Adjust your seat, take a few deep breaths, and relax your shoulders. The more at ease you are, the more natural and confident you will appear on camera.

Mike Sullivan, Founder/CEO of Make The Turn, says: "One of the keys to a successful on-camera presence is comfort. If you’re comfortable, your audience will feel it too."

2. Make Eye Contact

Look directly at the camera lens as if you are speaking to a friend. This helps establish a connection with your audience, making them feel engaged and valued.

3. Speak Clearly and Naturally

Use a conversational tone and avoid jargon or overly complex language. Speak at a moderate pace, and be sure to enunciate your words clearly. This will help your audience understand and retain your message.

4. Be Authentic

Authenticity is crucial. Avoid sounding too rehearsed or salesy. Be yourself and let your personality shine through. Audiences respond well to genuine and relatable speakers.

George Fox, Director of Media at Make The Turn, adds: "Authenticity on camera builds trust. People can tell when you’re being genuine, and it makes your message more impactful."

5. Engage Your Audience

Ask questions or include anecdotes that are relevant to your audience. This not only keeps them interested but also makes your content more relatable and engaging.

6. Use Body Language

Your body language plays a significant role in how your message is received. Use natural gestures, maintain good posture, and avoid crossing your arms. Open and positive body language helps convey confidence and enthusiasm.

7. Prepare, But Don’t Memorize

Write down key points you want to cover, but avoid memorizing your script word for word. This can make you sound robotic and stiff. Instead, focus on having a natural conversation.

8. Dress Appropriately

Wear clothing that makes you feel confident and is appropriate for your audience. Avoid distracting patterns or bright colors that might detract from your message.

9. Practice

Practice speaking on camera as much as possible. Record yourself and watch the playback to identify areas for improvement. The more you practice, the more comfortable and natural you will become.

10. Smile and Have Fun

A genuine smile can go a long way in making you more relatable and approachable. Enjoy the process and let your passion for your business shine through.

Mike Sullivan concludes: "Remember, the camera is just a tool to help you share your story. Embrace it, and let your expertise and enthusiasm do the talking."

By following these tips, you can improve your on-camera presence and deliver your message with confidence and clarity. At Make The Turn, we are here to support you every step of the way, ensuring your corporate videos are impactful and engaging.

For more information on our video production services and to see how we can help your business, contact us today. Let’s make your on-camera presence unforgettable!

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