Mike Sullivan, from Metro Detroit, attended Waterford Our Lady of the Lakes School and excelled as a quarterback in high school, earning college scholarship offers. He chose to play football at St. Joseph’s College of Indiana, where he was recruited by coach Mike LaFleur, now with the New York Jets. Though Sullivan realized a professional football career wasn't in his future during his freshman year in 2011, he discovered a passion for Communication, studying Marketing and Broadcasting.

Sullivan returned to Michigan for further studies at Oakland University, earning a Communication degree by age 20 and engaging in various activities, including working at Nike and interning at 97.1 The Ticket. Post-graduation, he quickly secured a position at 97.1 The Ticket, growing into a respected executive producer and on-air personality over six years. He also contributed to WXYZ (Channel 7 ABC Television) and covered numerous sporting events.

In 2020, Sullivan co-founded Brand25 Media LLC (now Make The Turn) with partner Kyle Bogenschutz, focusing on helping businesses enhance their online presence through social media management, digital advertising, and content creation. The company, rebranded in 2023, reflects their commitment to assisting companies in the digital transition, now boasting 8 employees and over 50 clients.

Now CEO of Make The Turn, Sullivan focuses on strategic growth and client success, valuing work ethic, networking, and professionalism. Residing in Royal Oak with his husky, Bryce, he enjoys golf, travel, lake days, and family time. Sullivan attributes his core values of work ethic, honesty, and respect to his parents and believes his sports background has fueled his drive and competitiveness.