Content Production With Professional Athletes: Why Brands Trust Us at Make The Turn

Working with professional athletes requires a unique combination of preparation, experience, and composure. Brands need a content partner that can navigate tight schedules, collaborate professionally with talent, and deliver high-quality production under pressure.

Over the years, Make The Turn has become a trusted resource for companies and organizations producing content alongside pro athletes, helping them bring campaigns, spokesperson materials, charity initiatives, and event storytelling to life.

While every project is different, one thing stays the same: brands choose us because they know we understand the environment, expectations, and workflow that come with athlete-driven content.

Why Brands Trust Us for Athlete Content

Experience Working With Athletes — and Their Partner Brands

Our projects always start with the partner brand’s goals. We collaborate closely with the company behind the activation, manage timelines, maintain communication, and handle all logistics so the athlete can step in and perform. This approach has allowed us to support campaigns, appearances, promotional shoots, and event coverage involving high-profile talent across multiple sports.

Professionalism and Familiarity With the Sports Landscape

One of Make The Turn’s unique differentiators is that several members of our team come from backgrounds in sports radio and television. For example, Mike Sullivan, Kyle Bogenschutz, Justin Rose, George Fox, Jay Jennings all have that background

We understand the sports world, the culture, the environment, and the expectations that come with working around professional athletes.

That experience gives our partners confidence. We operate with ease, focus, and professionalism — ready, organized, and prepared — so brands know their production is in excellent hands.

Efficient, Organized, and Partner-Focused

When athletes are involved, preparation matters more than anything. Brands trust us because we:

• Come prepared with a clear plan

• Move quickly and professionally

• Keep talent comfortable and confident

• Capture the content that matters most

• Understand the time-sensitive nature of athlete shoots

• Communicate effectively across brand, athlete, and production team

We treat every athlete production like a high-visibility moment — because for the brand, it absolutely is.

Examples of Our Athlete Content Collaborations

Here are several examples of projects we’ve supported — each one focused on helping our partner brands tell the right story:

• Jared Goff for Lineage Logistics — Charity initiative and community impact content.Partner: Lineage Logistics

• Cade Cunningham for Hall Financial — Spokesperson content supporting brand messaging.Partner: Hall Financial

• Tom Izzo coverage — On-site content captured during his annual golf outing.

• University of Michigan Offensive Linemen for Telemus — Multi-athlete brand campaign content.Partner: Telemus

• Roy Lopez at the Detroit Auto Show — Partner activation and event content.Event: Detroit Auto Show

• Jalen Rose at the Detroit Auto Show — Event coverage and content engagement.Event: Detroit Auto Show

• Rick Mahorn at the Detroit Auto Show — Partner event support and storytelling.Event: Detroit Auto Show

• LIV Golf Team Championship — On-site content coverage for brand and event partners.Event: LIV Golf Team Championship

• PGA TOUR Champions Ally Challenge — Content capture and storytelling around partner activations.Event: The Ally Challenge

• Extensive interview experience for our own channels (Make The Turn & Metro Detroit Golfers) — Including conversations with Bryson DeChambeau, Tom Watson, Darren McCarty, Tom Gillis, Brian Stuard, Tim Hardaway Jr., and more.

These examples represent only part of the athlete-related work we’ve supported — always centered around the partner brand’s vision and goals.

A Trusted Partner for Brands Working With Athletes

Whether you’re producing spokesperson content, long-form storytelling, short-form social content, event coverage, or charity-driven campaigns, Make The Turn brings the experience, professionalism, and preparation required to execute at a high level.

We understand the pace.We understand the expectations. And we understand how important it is for brands to work with a team that delivers confidently around high-profile talent.

If your organization is planning a project involving an athlete — or simply needs a content partner that understands the dynamic — we’re here to help bring it to life.