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  • Writer's pictureMake The Turn

Why We Recommend Redesigning Your Website Every 2-3 Years


In today's digital age, your website serves as the digital front porch of your business. It's where potential customers form their first impressions, decide whether to explore further, and ultimately determine if they'll engage with your brand. Just like maintaining the curb appeal of a physical storefront, your website benefits from regular updates and redesigns to stay relevant and effective.


At Make The Turn, we recommend redesigning your website every 2-3 years. This timeframe allows you to keep up with the latest design trends, adapt to evolving user behavior, and align with the constantly changing search engine algorithms. Here are some reasons why a timely redesign can be beneficial:


Keeping Up with Design Trends

Design trends in web development are always evolving. What looked modern and cutting-edge three years ago might now seem outdated. A redesign ensures that your website remains visually appealing and in line with contemporary aesthetics, which helps in attracting and retaining visitors.


Adapting to User Behavior

User preferences and behaviors change over time. A redesign allows you to incorporate the latest best practices in user experience (UX) design, ensuring that your site is intuitive, easy to navigate, and optimized for conversions. By understanding and responding to how users interact with your site, you can create a more engaging and satisfying experience.


Staying Aligned with Search Engine Algorithms

Search engines like Google frequently update their algorithms to improve the quality of search results. A redesign is an opportunity to enhance your site's SEO, from improving load speeds and mobile responsiveness to integrating the latest SEO techniques. Staying ahead in the SEO game ensures that your website remains visible and competitive in search rankings.


"Our recommendation for a website redesign every 2-3 years isn't just based on our experience and opinions," says Mike Sullivan, Founder and CEO of Make The Turn. "It's rooted in data and aligns with what platforms like Google and Bing recommend to ensure optimal performance and visibility."


Industry-Specific Needs

The lifespan of a website can also depend on industry-specific factors. For instance, technology companies may need more frequent updates due to rapid advancements in their field, while other industries might have a slightly longer lifespan. Regardless of your industry, it's essential to stay aware of trends and technologies that could impact your site's effectiveness.


Technological Advancements

As technology advances, new tools and functionalities become available that can enhance your website's performance and capabilities. Regular redesigns allow you to integrate these advancements, providing your visitors with a seamless and enjoyable experience.


At Make The Turn, we understand the importance of a well-designed website. Our approach combines creativity with innovation, ensuring that your site not only looks great but also performs flawlessly. Whether it's through powerful SEO strategies, mobile-friendly design, or compelling content, we help you set a new standard for online success.


"We truly enjoy building new websites and bringing our clients' visions to reality," shares Kyle Bogenschutz, Founder and CEO of Make The Turn. "Seeing a client's excitement and satisfaction with their new site is incredibly rewarding for our team."


If it's been a while since your last website redesign, it might be a good time to consider an upgrade. Let us help you turn your digital front porch into a welcoming gateway for new opportunities and growth.

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