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Vertical Video Has Taken Over: Here's Why It's Crucial in 2024


In the fast-evolving world of digital content, vertical videos have transcended being a mere trend. They have become a strategic imperative for brands and content creators alike. By capturing the audience's attention more effectively and fostering deeper connections, vertical videos are reshaping the way we engage with digital media.


The Power of Vertical Video

The evidence supporting the rise of vertical videos is compelling. Platforms like TikTok and Instagram have shown a significant increase in viewership and engagement for vertical videos. These videos create a more immersive experience, with fewer distractions than their horizontal counterparts. Designed specifically for mobile devices, vertical videos are typically shorter and more straightforward, making them perfect for quick, impactful messages.


Top 5 Advantages of Vertical Videos


  1. Enhanced Viewability: Social media giants such as TikTok and Instagram report a remarkable 36% increase in views within the first three seconds and a 187% surge in viewership for at least half the video duration. Snapchat adds that vertical videos achieve 90% more viewability than horizontal ones, as users don't need to rotate their phones.

  2. Eye-Catching Format: Vertical videos occupy 78% more screen space on mobile devices compared to horizontal videos, making them more attention-grabbing.

  3. Preferred Ad Format: Users favor vertical video ads, with 71% expressing a preference for vertical over horizontal formats.

  4. Higher Purchase Intent: Vertical video ads boast a 2x higher purchase intent than horizontal ads, significantly impacting consumer behavior.

  5. Better User Experience: A staggering 94% of users hold their smartphones vertically, aligning with the natural orientation for vertical videos. Surveys indicate over 90% of smartphone users find vertical videos offer a superior user experience.


Embracing the Vertical Video Revolution

Brands adopting vertical video advertising are seeing a 33% boost in ROI compared to other formats. The impact is undeniable, pushing content creators and advertisers to leverage this format to its fullest potential.


At Make The Turn, we understand the transformative power of vertical videos. "Vertical videos not only capture attention quickly but also foster a more intimate connection with viewers," says Mike Sullivan, Founder and CEO of Make The Turn. "This format aligns perfectly with modern user habits and preferences."


George Fox, our Director of Media, adds, "Incorporating vertical video into your content strategy is no longer optional; it's essential. The data supports this shift, and the results speak for themselves."


The Future is Vertical

As we move further into 2024, the dominance of vertical video is expected to continue growing. With platforms like TikTok leading the charge and innovations in vertical video technology, the potential for engagement and conversion is immense.


Ready to elevate your content strategy with vertical videos? At Make The Turn, we specialize in creating compelling vertical video content in Metro Detroit that captures attention and drives results. Embrace the vertical video revolution and transform your digital marketing efforts today.


Conclusion

Vertical videos are more than a trend; they are a necessary evolution in digital content creation. By embracing vertical formats, brands can enhance engagement, improve user experience, and achieve higher ROI. Dive into the world of vertical videos and see the difference they can make for your brand.

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