5 VIRAL HOOKS FOR BUSINESS THOUGHТ LEADERSHIP
Your audience decides in the first few seconds whether they'll watch or scroll past. Strong hooks grab attention, spark curiosity, and drive engagement. This guide gives you proven ideas for creating videos that capture interest immediately.
“If your video doesn't grab attention in the first few seconds, it's scrolling past. Start strong — something personal, surprising, or provocative. Hooks like 'One mistake I made...' or 'The #1 question I get...' instantly spark curiosity and engagement, and they've worked across countless clients' campaigns.”
— Mike Sullivan | Founder/CEO, Make The Turn
Our Tips at Make The Turn:
✅ Deliver the hook in the first 3 seconds - curiosity is everything.
✅ Use on-screen text to reinforce key points and grab attention.
✅ Keep energy high and authentic -relatability + excitement = engagement.
✅ Experiment with hooks and monitor whatresonates; small tweaks drive big improvements.
✅ Repurpose strong hooks across platforms tomaximize reach.
5 Viral Hooks Examples:
1. "One mistake I made early on..."
Share a relatable lesson.
2. "The #1 question clients ask me is..." -
Answer questions your audience already has.
3. "If I had to start over today..."-
Give perspective and actionable insights.
4. "Here's something I wish more people understood...
Provide clarity or bust myths.
5. "This might surprise you, but..." -
Pattern interrupt to grab attention immediately.
A financial advisor started a weekly video series using the hook, "The #1 question clients ask me is..." In each 60-second clip, she addressed a common concern with actionable advice. Within two weeks, her videos were being shared on Linkedln and Instagram, and she received inquiries from potential clients who had never engaged with her before. The hook immediately drew attention and positioned her as a trusted thought leader.
Conclusion:
Thank you for reading! We hope these tips inspire you to create videos that capture attention and drive engagement. If it ever makes sense, we're excited to help craft content that resonates with your audience - just reach out to schedule a call.
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