TOP 5 MISTAKES COMPANIES MAKE WITH THEIR CONTENT
Many businesses struggle with content marketing because they focus on quantity over strategy, forget their audience, or fail to repurpose what they already have. This guide highlights the most common mistakes and how to avoid them for higher engagement and
“I see the same issues repeatedly: businesses overthink, post inconsistently, or fail to repurpose content. Fixing these is rarely about creating new assets — it's about smarter use of what you already have. A clear CTA, a consistent schedule, and attention to formatting can make a huge impact.”
— Kyle Bogenschutz | Founder/CEO, Make The Turn
Our Tips at Make The Turn:
✅ Posting inconsistently:
Audiences need predictable content to stay engaged. A weekly schedule ensures visibility.
✅ Talking about yourself instead of the audience
Provide value and insights your audience actually cares about.
✅ Over-polishing content:
Waiting for perfection reduces output. Consistent, good-enough content often outperforms perfect content.
✅ No call to action:
Always guide your audience to the next step - whether it's reading a blog, contacting you, or signing up.
✅ Not repurposing content:
One video or blog can become multiple social posts, clips, or articles, saving time and increasing reach.
A SaaS company realized they were only posting about software features, inconsistently. They switched to a structured schedule: two posts per week focused on customer success stories and practical tips, and repurposed blog content into short clips. Engagement doubled in three months, and email campaigns referencing social posts saw a 20% higher click-through rate.
Conclusion:
We appreciate you taking the time to read this guide! Avoiding these common mistakes can make a huge difference for your content. If it ever makes sense, we're happy to lend a hand in reviewing or optimizing your content strategy -just reach out to schedule a call.
MAKE THE TURN | 3838 LIVERNOIS, STE 202, TROY, MI 48083 INFO @MAKETHETURN.COM | (248) 823-8121