IPHONE FILMING GUIDE FOR BUSINESSES
High-quality video doesn't require expensive cameras - your iPhone is powerful enough if used correctly. This guide helps you shoot professional-looking videos with proper framing, lighting, and sound, ensuring your content is polished, consistent, and ready for social media or internal use.
“The camera in your pocket is more than enough — what matters is how you use it. A small tweak in lighting or a steadier frame can make a video look polished without expensive gear. Experiment with angles and natural light; even minor adjustments elevate the professionalism of your content.”
— Justin Rose | Chief Creative Officer, Make The Turn
“The camera in your pocket is more than enough — what matters is how you use it. A small tweak in lighting or a steadier frame can make a video look polished without expensive gear. Experiment with angles and natural light; even minor adjustments elevate the professionalism of your content.”
— Justin Rose | Chief Creative Officer, Make The Turn
Our Tips at Make The Turn:
✅ Framing & orientation:
Hold your phone horizontally for LinkedIn or vertically for social platforms like Instagram. Proper orientation ensures your video looks native to the platform and doesn't need extra editing.
✅ Lighting:
Use natural light when possible. Position yourself so light hits your face evenly. Good lighting makes your video look professional instantly.
✅ Audio:
Clear sound is often more important than perfect visuals. Minimize background noise and consider a simple lapel mic to make sure your message comes through crisp and clear.
✅ Background:
A clean, uncluttered space keeps the viewer focused on your message, not what's behind you.
✅ Camera stability:
Even small shakes are distracting. A tripod or stable surface keeps your video smooth without extra gear.
✅ Editing apps:
iMovie, CapCut, and InShot let you polish your video quickly without overcomplicating.
A regional consultant used her iPhone to film a 60-second tip video. She positioned herself near a large window, stabilized the phone on a stack of books, and used a lapel mic. By following these simple adjustments, the video looked professional enough for LinkedIn and Instagram, generating over 500 views in the first 48 hours and prompting several direct messages from
Conclusion:
Thanks for reviewing these filming tips! We hope you feel empowered to create high-quality video with just your phone. If it ever makes sense, we'd be thrilled to help produce professional content for your company - just reach out and schedule a call.
MAKE THE TURN | 3838 LIVERNOIS, STE 202, TROY, MI 48083 INFO@MAKETHETURN.COM | (248) 823-8121