✅ Pre-shoot checklist:
Check lighting, background, and noise before you start. A well-lit, tidy space keeps the focus on you and helps you look polished without overthinking.

✅ Body language matters:
Stand or sit upright, use natural gestures, and avoid fidgeting. Confident movement makes your words feel more credible and engaging.

✅ Eye line:
Look at the camera lens, not the screen. This creates a sense of connection, like you’re talking directly to your viewer.

✅ Energy & tone:
Speak conversationally. Imagine explaining something to one client rather than presenting to a room of people — it naturally softens nerves and makes your message more relatable.

✅ Common mistakes to avoid:
Overthinking scripts or trying to imitate someone else can come across as stiff. Speak your truth; it resonates more than perfection.

✅ Practice makes perfect:
Record a test run, watch yourself, and adjust. Small tweaks compound over time, giving you confidence and control.