There is no one-size-fits-all answer to the question of when the best time to post on Instagram is. The optimal posting time will depend on various factors, including your target audience, your content, and the goals of your Instagram account. With Make the Turn, we find those answers for you. With a diligent team dedicated to your account, it is our job to find the marketing and social media solutions that fit best with your brand and enable you to the next level.
Here are a few things to consider when determining the best time to post on Instagram:
- Your audience: The best time to post on Instagram will depend on when your audience is most active. If you want to reach as many people as possible, you should aim to post when your audience is most likely to be scrolling through their feed. To determine when your audience is most active, you can use Instagram’s native insights tool or a third-party analytics tool. This is where Make the Turn comes in. With an experienced team behind your brand, we take the guesswork out of social media marketing. Our team will have your posts targeted, scheduled, and aligned with your brand goals.
- Your content: The type of content you are posting can also impact the best time to post. For example, if you are posting content related to a specific event or holiday, you may want to post it closer to the time of the event. On the other hand, if you are posting more general content, you may have more flexibility with when you post. When partnered with Make the Turn, all your posts are covered. This includes the targeted posts with call-to-action items or the community post wishing everyone a Merry Christmas. Each post has a goal and purpose; with Make the Turn, we understand that.
- Your goals: Consider what your goals are for your Instagram account. If you are trying to drive traffic to your website or blog, you may want to post when people are more likely to be browsing the internet. If you are trying to increase engagement on your posts, you may want to experiment with posting at different times to see what works best for your account. Each Make the Turn partnership starts with a meeting to discover your brand goals. From there, our experienced team creates branded content and schedules it for social media and other forms of marketing. You can rest assured that our team is always pushing toward your brand goals because we create them together and have weekly check-ins to ensure you are satisfied.
Generally, the best time to post on Instagram is mid-week and business hours. According to data from Hootsuite, the best days to post on Instagram are Wednesday and Thursday, and the best times are between 11 a.m. and 3 p.m. EST. These times tend to be when people are most active on the platform and are more likely to engage with content.
However, it is important to keep in mind that the best time to post on Instagram will vary depending on your specific audience and goals. It may be helpful to experiment with posting at different times to see what works best for your account. You can also use Instagram’s insights tool or a third-party analytics tool to track your engagement and determine the best time for you to post.
If social media marketing continues to be a challenge for your brand, please consider us here at Make the Turn. We have a team full of experience ranging from upwards of 20 years and have been through the numerous stages of advertising and marketing. As a team, we are innovative and forward-thinking and, with the help of you and your team, can take your brand to the next level.