Digital marketing refers to marketing activities that use digital channels to reach consumers. This includes tactics such as email marketing, social media marketing, content marketing, and search engine optimization (SEO). Traditional marketing refers to marketing activities that use more traditional channels, such as print and television advertising, radio, and outdoor advertising (e.g., billboards).
One key difference between digital and traditional marketing is the level of interactivity and personalization that is possible with digital marketing. With traditional marketing, it is difficult to personalize messages or track the effectiveness of campaigns. In contrast, digital marketing allows for more precise targeting and measurement of campaigns, and can be easily tailored to individual consumers through the use of cookies, tracking pixels, and other technologies.
Additionally, digital marketing is generally less expensive than traditional marketing, as it allows for more targeted and cost-effective distribution of messages.
